5 PRO TIPS TO GET THE MOST OUT OF YOUR APP REFERRAL CAMPAIGNS
To stand out in this competitive world is the foremost objective of every mobile app marketer. This is the reason the marketer is always on the outlook for unique mobile app marketing tactics to deploy in an effort to reap maximum results. One such effort is referral marketing. As a matter of fact, referral marketing has earned a unique position in the world of new marketing tactics deployed by a number of app marketing companies all across the world. The cost of acquisition has deeply motivated marketers to deploy this tactic to ensure enhanced app growth.
But the fact that most app marketer companies miss about referrals is that referral campaigns are driven by psychology. With a plethora of apps available in the app store, your app must hit the right chord in the user’s mind to be able to capture the essence and become viral.
To help your app deliver the best return on investment and increase the download considerably, we have narrowed down a list of 5 pro tips to get the most out of your app referrals campaigns.
- Give Something In Return To The User
Gifts and incentives are the best motivators to intrinsically make the user take the action you want him/her to take. Incentives mark as the critical success factor behind any referral campaign. If a user doesn’t see any instant value, he/she may not refer your app.
- Pave Way For A Social Viral Loop
In this world of social media and connections, people are seen sharing, liking and commenting on things of their interest. If you want your app referral campaign to be better in terms of efficiency, it must have a sharing feature and interesting content to encourage users to share it and become part of the social viral loop.
- Offer Prioritized Treatment
To urge the users to share the content or take the action you want the user to take, you must offer a premium treatment to the user. This will make them feel good about your app and more likely to share the content.
- Seek First-Hand Feedback From App Users
Factually, 84% of users trust apps that are recommended to them by friends/family. Since the current users are your high-value partners and loyal customers, it is imperative that you seek constant feedback from them about their experience. The idea is to stay cognizant of their likes/dislikes and take appropriate actions accordingly.
- Choose The Right Promotion Platform
With a number of platforms to choose from, the key is to choose the right promotion platform that gives the maximum value to your referral campaign.
If you are looking to make your app popular and become the number one choice of people, you must deploy a combination of workable marketing tactics as part of your mobile app marketing plan. This will ensure that a large chunk of the target and the potential population is targeted on platforms that they love. Deploy the expert tricks followed by app marketing companies all across the world to make your app referral campaigns more productive.